Google will be rolling out a system that allows advertisers to see exactly how many views their TV ads are getting from Fiber users in Kansas City, one of the first places to get its blazing fast internet and TV service.
With the current status quo, advertisers rely on viewership numbers from Nielsen, which aren’t very exact, since they extrapolate from the viewing habits of a small group of people.
Fiber’s tracking system would be much more similar to how ads are measured online. The system will also allow advertisers to dynamically insert their ads onto a viewers’ device.
“Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (sports, news, etc.), or viewing history,” the company explains in a blog post that AdWeek saw in advance. “Like digital ads, advertisers will only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV. We’re excited to see how this test progresses, and we’re looking forward to hearing from local businesses and viewers along the way.”
Source Article from https://www.freedomsphoenix.com/News/172719-2015-03-20-google-fiber-is-working-on-a-game-changing-way-to.htm?EdNo=001&From=RSS
Google Fiber is working on a game-changing way to measure TV ad views
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